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Work History

Art Director - Udemy
June 2014 - Present

As Art Director I establish the overall visual direction for communications and translate the company’s marketing objectives and brand strategies into on-brand creative executions.

  • Strategized creative concepts and provided cross-functional project management for Udemy’s largest and most successful integrated marketing campaigns.
  • Developed company-wide processes for creative requests and file management. 
  • Designed a system of marketing email modules which enable every email to have unique and dynamic personalized content.
  • Responsible for hiring and directing team of designers and copywriters.
  • Launched Udemy’s inaugural direct mail campaign, consisting of a 16 page catalog and set of four promotional postcards. 


Visual Designer - POPSUGAR
Sept 2012 - June 2014

My primary focus at PopSugar was to design visually compelling marketing creative for ShopStyle, an intuitive shopping search engine. I worked closely with the marketing team to bring campaigns to fruition and was responsible for the overall aesthetic of the ShopStyle brand.

  • Deliverables included display ads, emails, content marketing, event signage, and internal assets such as annual reports and sales decks.
  • Collaborated with UX and product teams to redesign the ShopStyle e-commerce site through several iterations.


Contract Visual Designer - Men’s Wearhouse
Feb 2012 - Sept 2012

During my contract at Men’s Wearhouse I was an integral member of a design team tasked with launching their new e-commerce site which was completely redesigned from the ground up with a clean and modern look and feel. Collaborating with the engineering, UX, and marketing teams, I worked on realizing compelling visual experiences that conveyed Men’s Wearhouse’s brand values, and achieved the company’s goal of attracting a younger clientele.


Senior Designer - ModCloth
Nov 2008 - Nov 2011

As Senior Designer, I was responsible for upholding the visual integrity of the brand by working cross-functionally with various departments such as photography, copy-writing, marketing, and UX, to ensure the production of compelling and identity-appropriate visual content.

  • Executed deliverables such as homepages, emails, banner ads, print ads, and more. 
  • Provided on-site art direction during photo shoots for ModCloth’s marketing campaigns and seasonal look-books.
  • Mentored junior designers and design interns.


Education

B.S. in Graphic Design from California University of Pennsylvania

Member of the Honors Program, Public Relations Chair of Sigma Kappa Sorority, and an Art & Design Student Mentor in the Peer Mentoring Program


Relevant Skills & Capabilities

I have expert knowledge of Adobe Creative Suite and am well-versed in various programs relating to video editing and animation. I am comfortable working on either print or web based collateral, highly capable at photo retouching and manipulation, and experienced with basic HTML, CSS, and JavaScript.