Udemy for Business Brand Book
This book is the official source of visual identity guidelines and brand standards for Udemy for Business, a B2B workplace learning solution from Udemy.
My role in this project was to take the Udemy brand and re-interpret it for our business customers, resulting in harmonious sister brand that leans into a casual professionalism which is substantial yet relatable, deliberate but enthusiastic, and confident.
The contents of this document serve as guidance for employees and external contractors to make sure that our identity remains consistent and builds trust in our brand which should always be compelling and coherent.
And unmistakably Udemy.